Building Something Real Since 2016
OUR ROOTS
Siarhei Hryshanau
Founder / CEO
My name is Serge, and I founded SiGonna in 2016 after trying — and failing — to find a functional eyeglass holder for myself. Instead of compromising, I decided to design a better one. Our first website, sigonna.com, became the launchpad where we validated demand, gathered real user insights, and refined our products based on feedback.
From those early iterations, SiGonna evolved into a company focused on consistent product improvement, scalable operations, and long-term value for customers and brand partners. Over the years, we’ve sold more than 1,000,000 units and developed 10+ proprietary models, all built on the same principle that started it all: practical solutions, continuous refinement, and strong product-market fit.
From those early iterations, SiGonna evolved into a company focused on consistent product improvement, scalable operations, and long-term value for customers and brand partners. Over the years, we’ve sold more than 1,000,000 units and developed 10+ proprietary models, all built on the same principle that started it all: practical solutions, continuous refinement, and strong product-market fit.
OUR JOURNEY
2016 — Birth of the idea and launch of our first product line on sigonna.com, confirming early demand.
2017–2018 — Stable growth, first repeat customers, and expansion of our assortment.
2019 — Creation of Sigonna LLC and transition to structured multi-platform e-commerce (Amazon, eBay).
2020 — First brand partnerships and accelerated marketplace growth.
2021 — European expansion and development of a full multi-channel distribution model.
2022 — Entry into outdoor, tactical, fishing, and diving segments via sigonnapulse.com and opening of our Tallinn retail store.
2023 — Launch of Sigonna Tools and expansion into professional tool and workshop equipment.
2024 — Over 500,000 products sold and 300,000+ customers served; new U.S. warehouse and retail operations, and preparation for our Pennsylvania store.
2025 — Opening of new retail locations in Poland and Pennsylvania, strengthening logistics and expanding global physical presence.
2017–2018 — Stable growth, first repeat customers, and expansion of our assortment.
2019 — Creation of Sigonna LLC and transition to structured multi-platform e-commerce (Amazon, eBay).
2020 — First brand partnerships and accelerated marketplace growth.
2021 — European expansion and development of a full multi-channel distribution model.
2022 — Entry into outdoor, tactical, fishing, and diving segments via sigonnapulse.com and opening of our Tallinn retail store.
2023 — Launch of Sigonna Tools and expansion into professional tool and workshop equipment.
2024 — Over 500,000 products sold and 300,000+ customers served; new U.S. warehouse and retail operations, and preparation for our Pennsylvania store.
2025 — Opening of new retail locations in Poland and Pennsylvania, strengthening logistics and expanding global physical presence.
Meet the People Behind Sigonna
Our team brings together specialists in procurement, operations, logistics, brand management, and marketplace strategy. These are the people who represent your brand every day — online, offline, and across our global distribution network.
-
Eugene Davis -
Karen HachykianEU Operations Manager -
Alena KazakWholesale division office
sales@sigonna.com -
Irina BennettPurchasing manager
office@sigonnapulse.com -
Stas MaistrukBrand Manager
stas@sigonnapulse.com -
ZakirBrand Manager
buyerteam@sigonnapulse.com - Henry EvansBrand Manager
buyerteam@sigonnapulse.com
Let’s Grow Together
Whether you’re expanding into new markets or looking for a reliable
long-term distributor, our team is here to help.
Reach out to discuss partnership opportunities, MAP strategies, retail expansion, or distribution solutions.
long-term distributor, our team is here to help.
Reach out to discuss partnership opportunities, MAP strategies, retail expansion, or distribution solutions.